The Future of Comedy in Nigeria
The Future of Comedy in Nigeria was the theme for Eko Comedy Festival 3.0 which was held at Muson Centre Onikan on Friday, May 3, 2019. The festival is convened by veteran Comedian, Tunde Adewale who is popularly known as Tee-A.
Nigeria has over 170 million active mobile subscribers and 90 million internet users thereby making the market a cash cow for telcos and banks. This market is strongly driven by passion points and two of the biggest are sports (football) and Humour (Comedy). However, the Nigerian comedy industry is a shadow of its potential.
The theme for the third edition of the Eko Comedy Festival was apt, ‘The Future of Comedy in Nigeria’. It is about time to create our own future.
My aim in attending was to learn new strategies and find ways of adding more value to the industry. I have studied and invested in the industry and thoroughly understand the lack of professionalism in the industry which is a major factor affecting the growth of the industry.
The industry quagmire was succinctly described by Yinka Adebayo, Executive Director Media Reach OMD, and popular filmmaker, Chris Ihidero “the poor positioning caused by the lack of structure in the industry is giving room for ‘outsiders’ to take over and dictate”. Thereby obstructing brands from investing heavily in creative content.
Beyond the evolving social media algorithms and argument on who is and who is not a social media comedian as highlighted by Ayeni Adekunle Samuel, Group Managing Director, Black House Media @ayenithegreat, the importance of creating good content and a structure to sustain your brand and content can’t be overemphasized.
Finally, consequences have to be faced in order for the industry to thrive. We can’t build an industry on sentiments and miracles. Breach of contracts and agreements by individuals or corporations should be severely punished.
It is time to put our house in order.
A big thank you to Tee-a for creating this platform and to the supporters, speakers, and stakeholders.