Glocalisation & Branding Summit 2019

March 21, 2019

March 21, 2019

9:00 am To 5:00 pm

Naf Conference Centre, Abuja

Event Description

Glocalisation & Branding Summit 2019 organized is set to hold on Thursday, March 21 at Naf Conference Centre, Abuja, Nigeria.


The concept of glocalization is the creation of the products or services intended for the global market but customized to serve the local cultures.

Glocalisation & Branding Summit 2019 will showcase how Glocalization has been advocated as an attractive alternative to mass tourism, providing sustainable livelihoods to small local operators, protecting and sustaining the cultural resources, and educating tourists and locals alike.

The glocalization of media merges globalized media and local specificities, this mixes the elements different cultures can share with specific elements that pertain to a specific culture.

In the context of marketing, glocalization signifies the creation of services or products for the international market by adapting the product to local or regional culture.


This summit is powered by Vivacity PR, a global company within local reach, headquartered in Nigeria.


Vivacity PR

About the Organizers

Vivacity PR is a global company within local reach, headquartered in Nigeria but diligently serving clients in Africa, Europe, USA and beyond.

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